Client
C5i
Skill Set
Logo
<!-- Role -->
Led the creative direction and design of the new brand identity for C5i, including logo development and visual system. The identity was built around converging, multi-angled geometric blocks to represent the integration of diverse human perspectives with cutting-edge AI and analytics. The goal was to express C5i’s multidimensional approach to solving complex business problems through data, design, and intelligence.
<!-- Objective -->
Course 5 Intelligence decided it was time for a rebrand, aiming to simplify things and make their identity more memorable. They chose to become C5i, addressing the inconsistencies in their name that were causing a bit of confusion among their stakeholders. The goal was clear: create a name and logo that would resonate with their focus on data, analytics, and AI. They wanted a fresh, young, and vibrant look that reflected their forward-thinking approach, blending human insights with cutting-edge technology in a way that felt multidimensional and impactful.
C5i unified its brand with a concise name and a dynamic logo featuring converging blocks in vibrant purple, symbolising its multifaceted approach to data analytics and AI.
<!-- Key outcomes -->
The refreshed identity captured C5i’s evolution into a modern, innovation-led AI and analytics powerhouse. It provided a cohesive visual foundation that helped position the brand as both technologically advanced and deeply human-centric, setting the tone for future communications, stakeholder engagement, and digital experiences.
<!-- Solution -->
The rebranding focused on simplifying the name to C5i and crafting a logo that truly captured what the company stands for. The new logo is all about converging geometric blocks, each with its own angle, symbolising how C5i brings together different perspectives and technologies. These modules, when seen from various angles, reflect the diverse and multifaceted nature of C5i’s work in data science, analytics, and AI.
The colour palette was thoughtfully selected to strengthen the brand’s message. The main colour, a vibrant purple, was chosen to evoke feelings of innovation, creativity, and forward-thinking, perfectly aligning with C5i’s role as a leader in AI and data analytics. This shade also symbolises the fusion of stability, reflecting C5i’s balanced approach to blending human insights with advanced technology. Supporting colours like deep navy, black, and light beige add contrast and versatility, ensuring the brand identity remains dynamic and professional across different media.
